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Jaayson Neiuwkirk

Top Mooncake Brands to Try for the Mid-Autumn Festival

The Mid-Autumn Festival is a time for family reunions, moon gazing, and indulging in the beloved mooncake. These pastries, filled with everything from traditional lotus seed paste to modern flavors like chocolate and ice cream, are at the heart of the festival's culinary traditions. With so many options available, it can be difficult to choose the best mooncakes to enjoy or gift. To make things easier, we’ve curated a list of some of the top mooncake brands, offering a mix of tradition and innovation.



1. Kee Wah Bakery

Founded in 1938 in Hong Kong, Kee Wah Bakery has become an international sensation for its traditional mooncakes. Known for their high-quality ingredients and rich fillings, Kee Wah offers classic flavors like lotus seed paste with salted egg yolk, as well as red bean and five-kernel varieties. Their packaging is also elegant and gift-worthy, making them a popular choice for Mid-Autumn Festival gifts.

  • Top Varieties: White Lotus Seed Paste Mooncake with Double Yolk, Mini Egg Custard Mooncake

  • Why It’s Great: Authentic flavors with a focus on premium ingredients and traditional techniques.


2. Maxim’s

Maxim’s, another famous Hong Kong-based brand, is known for its wide variety of mooncakes, ranging from traditional to modern twists. Their signature custard mooncake is a fan favorite and is beloved for its smooth, creamy filling. Maxim’s also offers snowy mooncakes (a chilled variant with mochi-like skin) in innovative flavors like mango and chocolate.

  • Top Varieties: Lava Custard Mooncake, Mini Snowy Mooncake in assorted flavors

  • Why It’s Great: A balance of tradition and creativity, offering both classic and modern options.


3. Wing Wah

A household name in Hong Kong and beyond, Wing Wah has been producing mooncakes since 1950. Their traditional offerings are known for their silky smooth lotus seed paste and perfectly salted egg yolks. Wing Wah mooncakes are often praised for their balanced sweetness and melt-in-the-mouth texture.

  • Top Varieties: White Lotus Seed Paste Mooncake with Double Yolk, Five-Nut Mooncake

  • Why It’s Great: Timeless and classic, Wing Wah is perfect for those who appreciate tradition.


4. The Peninsula Boutique

If you’re looking for a luxurious mooncake experience, The Peninsula Boutique delivers. Known for its world-renowned hotels, The Peninsula also produces highly sought-after mooncakes. Their most famous offering is the Mini Egg Custard Mooncake, which combines rich custard with buttery pastry for a decadent treat.

  • Top Varieties: Mini Egg Custard Mooncake, Traditional Mooncake with Lotus Seed Paste

  • Why It’s Great: A premium, high-end brand with beautifully packaged mooncakes that are perfect for gifts.


5. Tai Thong

Malaysia-based Tai Thong is a brand known for infusing innovation into traditional mooncakes. While they offer classic flavors, they’re also recognized for their unique, modern twists such as durian mooncakes or those filled with ingredients like matcha or black sesame. Their emphasis on quality makes them a trusted choice for mooncake lovers.

  • Top Varieties: Durian Mooncake, Matcha Green Tea Mooncake

  • Why It’s Great: Ideal for those looking to try bold, modern flavors in their mooncakes.


6. Mei-Xin (Maxim’s Caterers)

A spin-off from the Maxim’s brand, Mei-Xin mooncakes have become a global favorite, offering an exceptional variety of premium and creative mooncakes. Their snowy mooncakes, in particular, have gained popularity for their ice cream-like texture and unique fillings such as green tea, chocolate, and fruity combinations.

  • Top Varieties: Lava Custard Mooncake, Mango Pomelo Snowy Mooncake

  • Why It’s Great: Known for inventive, delicious options, especially in the snowy and custard categories.


7. Lavender Bakery

Lavender Bakery, based in Malaysia, is another brand recognized for its modern approach to mooncake-making. Their products come in an array of exciting flavors, with a focus on beautifully crafted, contemporary mooncakes. While maintaining the essence of tradition, they offer mooncakes in creative forms, including low-sugar and healthier options.

  • Top Varieties: Green Tea with Red Bean Mooncake, Low-Sugar White Lotus Seed Paste Mooncake

  • Why It’s Great: Health-conscious options without compromising on flavor, perfect for modern tastes.


8. Imperial Treasure

Imperial Treasure, a well-known name in Chinese fine dining, extends its culinary expertise to mooncakes as well. Their mooncakes are characterized by high-quality ingredients and premium craftsmanship. They offer both traditional and contemporary options, with flavors like white lotus seed paste and custard lava being particular highlights.

  • Top Varieties: Lava Custard Mooncake, Traditional Mooncake with Double Yolk

  • Why It’s Great: For those who want a restaurant-quality mooncake experience with gourmet touches.


9. Golden Gate Bakery

Located in San Francisco's Chinatown, Golden Gate Bakery is a beloved spot for mooncake aficionados in the U.S. Known for its long lines, the bakery offers delicious, traditional mooncakes that are highly sought after during the Mid-Autumn Festival. Their classic lotus seed paste and egg yolk mooncakes are widely praised for their authentic flavor.

  • Top Varieties: Lotus Seed Paste with Double Yolk, Red Bean Paste Mooncake

  • Why It’s Great: Famous for authentic, traditional mooncakes made fresh daily in a popular U.S. Chinatown.


The Mid-Autumn Festival is a time for reunion and joy, and mooncakes are the perfect way to share that happiness with loved ones. Whether you’re a fan of traditional flavors or prefer modern twists, the brands on this list offer something for everyone. From classic lotus seed paste mooncakes from Kee Wah to the luxurious egg custard mooncakes from The Peninsula, these top mooncake brands deliver exceptional quality and flavor, making them perfect for celebrating this special holiday.


Enjoy your Mid-Autumn Festival with a delicious mooncake in hand, and don’t forget to share one with family and friends!

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